Marketing planning

Marketing planning Introduction : This assignment is submitted in partial fulfilment of the marketing planning unit. I have been asked to conduct macro-environmental and micro environmental marketing audit to identify the current and key issues facing the organization I propose to launch a Fabindia store in Milan, Italy. The report outlines reasons for undertaking the audit and appraises the processes, models and techniques used for the audit. It also assesses the external and internal marketing environment for the organisation and summarises the impact of this analysis for the organisations marketing plan and marketing mix. Finally have proposed a marketing plan details about how it can be executed. 1.About Fabindia: 1.1 History: The first Fabindia outlet was set up in 1961 by John Bissell to provide a platform for traditional artisans and printers to market their produce to showcase diverse craft traditions of India. 1.2 Current Philosophy: Eco-friendly, ethical hand crafted Indian products. Mission: Traditional, ethnic products creating sustainable employment for craftsmen and artisans in rural India. 1.3 Current Target Audience: Retail- Age Group: Not specific Sex: Male Female Economic Class: Upper and higher middle class. Geographical Places: Metros, tier 2 tier 3 cities. Institutional Buyers: Heritage hotels, resorts corporate houses. 1.4 Current Product Range: Garments for men and women, Accessories, Home Linen and Furnishings, Home Products, Floor Coverings, Body Care Products and more recently, Organic Food Products and ethnic jewellery. 1.5 Timeline of its stores: 1976 1st retail outlet, New Delhi. By 2001 6 stores concentrated in the metro cities. By the end of 2004 20 stores. By the end of 2007 75 retail stores across India and in addition, stores in Dubai, Rome and Guangzhou in China. By 2008 99 stores. By 2009 108 stores. By 2011 Target of having 250 stores. Fabindia: Retail Snapshot 108 stores across 40 cities 6 stores abroad. Dubai, UAE, Bahrain (three stores), Doha, Qatar and in Rome, Italy. Online Shopping Exports to 34 countries 1.6 Sales Revenue: 2000-01 : Turnover of 36 crore rupees 2005-06 : Turnover of Rs 130 crore. 2007-08 : Revenue of Rs 257 crore 2008-2009 : Revenue of Rs 300 crore. but growth more than halved to 17% from 40% in 2007-08. By 2011: Target turnover Rs 1000 crore. 1.7 Future Plans: Leveraging the Organic Products section, childrens market. Expand nationally internationally. 100,000 shareholders and five-fold increase in skilled jobs in the rural sector. Reduce the number of defects in the products to a minimal which include bleeding of colours, shrinkage etc. 2. Internal Audit: 2.1 SWOT Analysis: S T R E N G T H S Differentiable products, Diverse product mix, International appeal, Eco-friendly, ethical, natural stylish, Showcases diverse Indian craft traditions contemporary styles, Creates employment for craftsmen in rural India, Different categories of stores, Products all age groups variety of economic strata, Constant development innovations product line, Partnering suppliers sourcing from 21 states across India, Big distribution network, In-house manufacturing, Customer Loyalty, Manifold growth of most artisan suppliers linked exclusively to Fabindia. No awareness about the brand, Limited channels of business, Sourcing strategy skewed towards suppliers, Competition from brands having similar product range, Inconsistent quality of products. W E A K N E S S E S T H R E A T S Time-lines and Delivery schedules dependent on too many variables, Monitoring and Supervision contemporarising and bench marking of traditional skills based products, Building Capacity time and resource intensive, Not in touch with Fashion Trends, Competition from leading Italian brands stores. In store merchandising, Promoting e-business channel, Interactive website for customized designing Organic foods market, Customer acquisition Strategies, Growth in demand : eco-friendly products, Growing interest Indian culture, handicrafts textiles, Milan host for 1 of worlds most prestigious furniture and design fairs. Milan one of worlds major financial business centres, Worlds 26th richest city by purchasing power. O P P O R T U N I T I E S 3. External Audit: 3.1 PESTEL Analysis: Political: Change in implementation of rules regulations with introduction of new government. Eg No foreign collaborations, no foreign goods and products coming in the Italian market. Changes in policies by existing Indian government. Refer RESEARCH final.doc5.1.1 Economical: Changes due to economical descend. Eg. Reduction in employment rate purchasing power of people, resulting in low sales. Social: Social acceptance towards certain colors might vary according to different cultures and stratas of society. Eg: Products in bright colors which are popular in India is not socially accepted in Milan. Refer RESEARCH final.doc5.1.3 Technological: Utilizing technology infrastructure of international standards. Eg. CRM software implemented in stores will help in maintaining centralized database. This will help Fabindia in retaining customers by building lasting relationships improving Loyalty. Environmental: Material used for making products not approved allowed by Italian Government. Eg. If products are found to be made of materials hazardous to the environment the Italian government can take strict actions against the company under the Environmental Protection Law. Refer Legal: Difference in manufacturing standards , process , trading etc. Eg. Conformity to European standards and CE marking. Taxes for businesses in Italy. Refer RESEARCH final.doc5.1.6 3.2 Impact of Porters 5 Forces : Threat of Subsitutes: There should not be threat of substitute to the products of Fabindia since they are eco-friendly organic products which have replaced the ordinary conventional products are in huge demand. Market Segmentation: 4. Market Segmentation : Age Group: All age groups. Sex: Male Female Economic Class: Not specific Geographical Place: Milan, Italy. Fabindia intends to continue expanding internationally currently 6 stores abroad. Milan very important city in Italy one of worlds major financial business centres. Main goal of Fabindia to promote vast diverse craft traditions of India. Since there is a growing interest among Europeans about Indian handcrafted products, Indian textiles, art cultures, Fabindia holds lot of potential in European market. Fabindia very ethical eco-friendly company which supports many causes Europeans like being part of such endeavours. Fabindia does not target any specific age group or any specific economic strata, has something for every one. Fiera Milano citys ExhibitionCenter and Trade Fair complex is one of most important in the world Milan is one of fashion capitals of the world. Fabindia wants to increase its global reach, since lot of international buyers visit Milan, it can prove to be great opportunity for it. The employment rate in Milanis 95-96% therefore the spending power of people is very high. Thus opening a store at Milan should prove to be beneficial. 5. Proposed Marketing Mix: Execution: They should carry out extensive market research, study kind of products established stores are selling. Meetings with designers artisans can be conducted designers give inputs on current market trends and emerging designs to weavers brainstorm innovative techniques. They can design stylish products emphasizing on Indian craftsmanship explore rich Indian fabrics with numerous surface ornamentation techniques. Range will be exclusively designed for the Milan market. They can take customer feedback through their online website know preferences of their customers design accordingly. Product range fine combinations of Indian aesthetics and western design sensibility. Farmers will supply Fabindia with organic varieties from places like Himachal Pradesh, Punjab, Coorg, Tamil Nadu. They believe giving farmers fair price for their produce, and supplying very highest quality food to their customers. 5.2 Price: Products different price ranges. Products will be affordable, will give ‘value for money. It hasexpanded its range- to provide something for all its customers. Execution: Type of Products PriceRange ( Euros) Textile-based product range 5-15 Home Products range 20-300 Fabindia Organics 3 onwards Fabindia Sana 3-30 5.3 Place : Fabindia should be strategically located at Sesto San Giovanni full of commerce, restaurants, hotels, malls, rail station, red line of Metro. Brand Zara home is located there Habitat is near by. 2 eco hotels Hotel la Residenza Via Scialoia or Hotel Ariston, Galeria del Corso near Sesto San Giovanni can be considered. Piazza del Duomo is also very good location which attracts lot of people boutiques, bookstores big stores to indulge in elegant and cultural shopping. They can haveconcept stores or premium stores located in famous historical landmarks and renowned big heritage for convenience of potential buyer and creation of overall awareness. Execution: With help of Search Office Space (SOS), can find appropriate place. FREE Service They are paid by advertisers. Impartial Advice Their mission is to find space that meets YOUR requirements. They provide with tailor made options that match your specifications. They take care of entire search show options, help create a shortlist, arrange for you to view space, compare prices, make your final selection and arrange your move-in date. 5.4 Promotion: Promoting its products, mostly through posters, word of mouth and events. Placing ads in local newspapers about ongoing events organized in store to increase awareness about store locations, usinglot of in-store posters to create consumer awareness about products and rural suppliers etc., putting up hoardings, creating awareness social causes which they represent associate with, promote through website. Execution: GlobalCom PR-Network is worldwide group of full service PR and Marketing Communications agencies. It more than 40 partners and affiliated agencies cover all member states of European Union. Their strength is their local expertise in all European market. Portfolio includes: Public Analyst Relations Marketing Communications Online Marketing Market Research Media Training By engaging professional PR agency conversant with Italian Market environment, different strategies can be devised to promote store. 5.5 Process : It believes: â€Å"Delighted Customer is our Best BrandAmbassador†. It should focus on customer retention build loyal customer base. Execution: It should implement CRM software aims to help maintain centralized database to keep records of customers, details about past purchases, preferences or by having Value Customer Card gives history customer details each time, card is swiped. They should have interactive events for customers with design team, customers can get style tips, Feedback sessions between Fabindia designers customers loyal customers can be given certain privileges get special invites to events organized by Fabindia like exhibitions, concerts. will help it in retaining customers improving loyalty. 5.6 Physical Evidence: By endorsing and sponsoring events- creative communication tools innovative activities attract customers gaining maximum publicity possible. Execution: Having in store posters to create consumer awareness about dyes used in products, products and where they come from, i.e. rural suppliers Having dà ©cor and layouts highlight traditional and natural focus, having catalogues giving details current merchandise, LCD screens playing how artisans work manufacture, brochures informing Fabindia events lined up, Indianised eco-friendly stylish carry bags with personalized thank you cards, leaflets informing causes Fabindia supports eco-friendly practices it follows. 5.7 People: People working with and for Fabindia representatives of Fabindia. They should be aware of all its products, be knowledgable, friendly, helpful, attentive, speak lot of languages and develop good customer relations. Store personnel encouraged to wear clothes that reflect Fabindia ethos of traditional and natural look. Execution: Fabindia should register on website of recruiting agency help it to find its potential employees. Fabindia should train people with required knowledge and customer service. People working in store can attend regular training programmes. 6. Ansoffs Grrowth Strategy: 6.1 MARKETING STRATEGY FOR FABINDIA MILAN USING ANSOFFS GRID Milan potential market with growing interest among Europeans about Indian handcrafted products, Indian textiles cultures Fiera Milano citys Exhibition Center one of most important in world visited by manyinternational buyers, great opportunity for Fabindia help increase global reach. Fabindia very ethical eco-friendly company, supports many causes Europeans like being part of such endeavours. Currently Fabindia store in Rome, Italy has been doing well. Fabindia expand internationally to create brand awareness in new place, to launch itself in different parts it should use Market Development Strategy . Fabindia very popular for its fashion apparels mostly made of homespun cotton. But one cannot wear cotton due to climatic conditions in Milan. The colors of Fabindia products mostly very colourful, but due to gloomy weather in Milan larger population prefer pastels mid tones of all colors summers and winters black n brown rules. Milan fashion capital houses leading brands, famous for their innovative designs. It is important for Fabindia to have its merchandise designed their range planned as per market in Milan I strongly suggest Product Development Strategy. EXECUTION Core values of Fabindia to provide quality natural products, reflect the unique Indian culture hence Isuggeststore can be located infamous historical landmark have layouts highlight traditional and natural focus. Store showcases rich legacy of Indias traditional weavers, offering wide array of styles contemporary and sophisticated, must create distinct image location must be chosen with utmost care. Fabindia very ethical eco-friendly brand Ariston hotel first ecological hotel of Italy- perfect place for exclusive Fabindia store. Ariston hotel situated in heart of Milan, 500 metres from the Duomo, monuments ,few steps from Via Torino shopping area. With privileged position compared to other 3-star, near Piazza del Duomo andsubwaystops(to New Fair). Very well serviced bytram, bus. Very strategic location connected to all important places renowned museums, monuments famous shopping streets, restaurants, pizzerias movie theaters near the Duomo awareness could be created through advertising physical evidences. Since new market no awareness, needs to carry out lot of promotional activities. Can organize events like authentic Indian food festivals, , interactive workshops with Indian designers, showcasing the rich Indian culture. Fabindia associated with social causes, create awareness about involvement and brand.  · Can organize social events , sponsorships, advertise in magazines, hoardings, posters to create consumer awareness,Know what you wear Workshop. Makes customers more aware of work put in for their fabric and helps them with association with brand FabIndia. Lot of competition leading established brands in Milan selling similar products.They need to create distinct image come up product range exclusively for Milan after doing a detailed market research, products with innovative ecofriendly stylish designs with Indianised touch. Lot of importance laid on aesthetic appeal good quality. Should focus on customer retention work on strategies to build a loyal customer base. These are my recommendations for launching Fabindia in Milan. Feedback Mechanism: Mystery Shopper Program: In mystery shopper program, person hired by management goes to every store and shops there and then give feedback according to customer perspective. Store people never come to know or suspect anyone whether he is a mystery shopper or not. Detailed feedback is given to every individual shop. It consists of minute details signages outside, restrooms, behavior of staff. So it serves as a tool to provide better customer satisfaction. Feedback registers Feedback questionnaire to be filled on the website: Customer feedback by maintaining visitors register to record customer views or through questionnaires filled online. Store managers can prepare report, periodically reviewed by Product Selection Committee to know about buying pattern among consumers. CRM software Value Customer Card: CRM software can be implemented to maintain centralized database to keep customer record details or by having the Value Customer Card history details of customer each time, card is swiped. Can get to know fast slow moving products, popular styles can accordingly do range planning. Can have meeting every month to review performance discuss measures to be taken to improve sales increase consumer satisfaction.

Interview With an Elderly Person Essay -- social issues, illness, depr

Aging and being old was dominated by negative characteristics and conditions such as illness, depression, and isolation for a long time (Eibach, Mock, & Courtney, 2010). At first glance the terms â€Å"success† and â€Å"aging† seem to be in conflict to each other. When asking people about aging, their answers have many facets that are also found in psychological definitions: successful aging is seen as health, maturity and personal growth, self-acceptance, happiness, generativity, coping, and acceptance of age-related limitations. In the psychological sense successful aging is also often seen as the absence of age-associated characteristics (Strawbridge, Wallhagen, & Cohen, 2002). It seems that successful aging means is not aging. Methods I interviewed my 92 year old neighbor who, I believe, presents a case of successful aging. As far as I can tell, she has not experienced many limitations due to age. She is spirited, active, and bright. Other neighbors tell me that she has been somewhat physically restrained in the recent past, and she has been using a walker more frequently, but she seems to be fine with that. She grew up in Germany, a country that is very close to the United States in regards to how people view aging. According to McConatha, Schnell, Volkwein, Riley, and Leach (2003), Germans, compared to US Americans, view aging a somewhat more negatively. They are often more pessimistic about the likelihood of finding contentment in old age and generally do not expect to feel good when they are older. To my surprise, my aunts views about aging were very positive. The Interview Questions The following interview was held on the 1st of March 2014 over the phone. I asked my aunt a few questions and gave her the reason... ...velopment. Boston, MA: Allyn & Bacon. McConatha, J. T., Schnell, F., Volkwein, K., Riley, L., & Leach, E. (2003). Attitudes toward aging: a comparative analysis of young adults from the United States and Germany. International Journal Of Aging & Human Development, 57(3), 203–215. Ong, A. D., Bergeman, C. S., Bisconti, T. L., & Wallace, K. A. (2006). Psychological resilience, positive emotions, and successful adaptation to stress in later life. Journal of Personality and Social Psychology, 91(4), 730. Quoidbach, J., Gilbert, D. T., & Wilson, T. D. (2013). The end of history illusion. Science, 339(6115), 96–98. Rowe, J. W., & Kahn, R. L. (1997). Successful aging. The Gerontologist, 37(4), 433–40. Strawbridge, W. J., Wallhagen, M. I., & Cohen, R. D. (2002). Successful aging and well-being: Self-rated compared with Rowe and Kahn. The Gerontologist, 42(6), 727–33.

Social Networking Is Bad for Teens

Imagine this: A utopian society that doesn’t have the dangers of cyber bullies or cyber bullying. No more headlines or news articles talking about the girl who killed herself because she was cyber bullied on a social networking site. In a society where you can relax and relinquish those thoughts at the back of your mind about what people think about you over that social networking site. Unfortunately, that’s fantasy, because teens are always using these sites, which can lead to a danger little by little every day.For those teens that abundantly use social networking sites, you may think it gives you jubilance and entertainment, but social networking sites are much worse than you think. Social networking is terrible for teenagers because it is distracting, it often leads to miscommunications and misunderstandings, and it is dangerous. To begin with, social networking is terrible because it is distracting to teenagers. Some teens that have homework to do are sometimes hoa rding the computer, social networking instead of doing their homework.When their parents would tell them to do their homework, they’ll say they’ll get to it. Do you think they were actually listening while commenting on their friend’s picture on Facebook? They were probably not. This distracting â€Å"obsession† can also have an effect on their English grammar. Some English teachers are disappointed to see some students use the â€Å"chat language†, which is commonly used in social networking sites. This includes: lol, btw, brb, ttyl, l8r, etc. Social networking can also lead to the loss of focus in school.According to News Today News, â€Å"[N]early half of the five hundred teachers surveyed believe that this [obsession] affects children’s ability to concentrate in class and follow the lessons. † Students can be distracted during a lesson, thinking about that person they sent a friend request to, or if anyone commented on their newly uploaded picture. This â€Å"obsession† about social networking is distracting to teens, and is preventing them to from getting back on track in school. Not only is social networking terrible because it is distracting, but it can also cause miscommunications and misunderstandings.Now imagine you have your birthday party coming up and you invite your new friend. The problem is that your new friend doesn’t know where your house is. Through Twitter, you give directions to your house. Your big day is here, and an hour later, your friend still didn’t show up. Eventually, you find out that she ended up somewhere else from the directions that were written in a kind of â€Å"chat language† that she couldn’t understand. The next thing you know is that you’re in a fight with your friend over a miscommunication through a social networking site.Fights commonly occur between teens through a miscommunication or a misunderstanding from a social networking site. Another conflict that could result in a fight is if you post a comment or upload a picture on a social networking site, and your friend takes it for something else and finds it offending. Maybe you were just trying to be sardonic, but that’s not how your friend saw it. One of the most common results for this misunderstanding is a fight between the two. There are so many miscommunications and misunderstandings that happen every day because of social networking sites.Besides social networking being terrible because of the many miscommunications and misunderstandings it causes, it can be terrible because it is very dangerous. The dangers of a social networking site can start with sending a friend request to someone that you don’t know. All you know is what’s written on their profile, but could all of that be true? Maybe they say they’re around your age and live near you, and you think they could be fun to hang out with. The reality is that they could be an ominous serial killer who’s three times your age, lives on the other side of the country, and is trying to track you down.That person can do this if you put too much information on your profile and make it public for everyone to see. On a social networking site, anyone can find you, if it’s either a family member or a complete stranger. Another danger is the dangers of cyber bullying. Very easily, someone at your school can post a comment about something embarrassing that happened to you for everyone to see. Once you know that everyone knows about that embarrassing incident, you don’t want to show your face anywhere anymore, and you just can’t go on. This can lead to suicidal thoughts, which is the dangerous part.Just because someone said something about you, it doesn’t mean that you should end everything right there. Still, many teens do try to end their life because of what people are saying about them through a social networking site, and they just can’t take in all of the bullying and cyber bullying from that. Social networking sites come in a package deal: either you get it with accepting all the dangers, or you don’t get it at all. Social networking is a big problem in our modern-day society, but there can be a solution to that. The problem is that many teens don’t try.That’s why social networking is terrible for teenagers; it is a distraction that they can’t get away from, it can cause miscommunications and misunderstandings that can’t be fixed because some teens don’t know how to deal with their feelings, and it has so many dangers that teens don’t know how to react to. There could be many ways to end the negative side of social networking, but many people don’t try. To those who abundantly use social networking sites, now is the time to face the facts. Try to put an end to the distractions, the miscommunications and misunderstandings, and the danger s.

The Evolution of Chil Custody Arrangements Essays

The Evolution of Chil Custody Arrangements Essays The Evolution of Chil Custody Arrangements Essay The Evolution of Chil Custody Arrangements Essay The Evolution of Child Custody Arrangements Heather Gibson Southern New Hampshire University When a family splits, separates, divorces or a child is born out of wed lock for whatever reason one of the most difficult decisions to make are custody arrangements. Over the years the government has shifted its views from the child’s mother being the best fir for primary custody to â€Å"the best interest† of the child. What’s in the best interest of the child consists of both tangible and non-tangible things. The necessities include the ability to provide food, shelter and a a safe environment are important but also the stability of the parent psychologically and their mental health also begins to become part of the importance to the child. The person who has legal custody over a child is the person who makes import decisions in the child’s life. The determination of who should have custody in a child custody battle has become highly problematic over the years. Maternal preference was given as the best fit for the child. The mother was deemed more nurturing and caring as a parent. The United States held this idea for many years. In the world around them women were fighting for equal rights and in turn making men equal in the work force as well as a parent. The increase of divorces in the mid 1900’s and women going in the workforce led to the courts deciding what was in the best interest of the child rather than who was more motherly and nurturing. Another change that came about was the idea of joint custody, rather than sole custody. Today child custody can be as simple as two parents making the decision to share custody or on the opposite end the legal batter of who’s the better parent. Forensic psychologists help in informing the judge of who (unbiased) is the better parent or if joint custody would work out for the best interest of the child. They go through different competency evaluations, may visit the home or investigate further to determine custody. Although it seems women are still chosen as the better parent trend have shifted and men have a better chance at sole custody. Another evolution that has evolved is the familiarization of gay rights as parents. It is still unclear as it is emerging but it is food for thought.

Media Influence on Society (Smoking) Essays

Media Influence on Society (Smoking) Essays Media Influence on Society (Smoking) Essay Media Influence on Society (Smoking) Essay The mass media, some may argue that It Is for the common good, others say It Is all brainwash hyped up by publicity, who is the one at fault, or can they both be correct? Throughout the decades the media has grown exponentially with the advance of technology. It all started out with the telegraph, moved to the radio, newspapers, magazines, television and now the World Wide Web. Today people live in a social community, between testing, Faceable, Twitter, TV, Magazines, or newspapers, people are always being informed of what is going on. Oh a day to day axis, people base their decisions off of knowledge, experience, values, and attitudes. When people work, they base what they do off of what they have learned from their experience and studies. However in their daily lives, they rely on the mass media to fill them in with current news and what they want to be aware of. People put their trust into todays media, but the media does have a positive and negative affect on the way people are channeling the Information being dealt. A way that the mass media Is positive has to be looked at from a technologies way of view. Technology helps reduce the distance for its users; the world would Just me to be smaller due to the increased communication and access information. Staying connected also helps people stay In tuned with that Is going on In the world. Getting news feed sent directly to smartness, laptops, and Pads Is Just an everyday occurrence. Cinema, radio, television, magazines are a school of inattention: people look without seeing, listen in without hearing (Robert Browser). Even Browser would have to agree that people do not even realize that they are being flooded by the mass media. The mass media makes billions on the commercials, ads, and publicity that people are exposed to. People buy what they might think is a good item based on what they see or hear TV, the radio, magazine, or newspaper ads. How can people be so sure that what they are buying Is the best available Item, or Is It the best available Item that the media dons upon them? These are the effect that the media has on teens, they buy what they see the hottest celebrities wearing, or what their favorite actor or singer is selling. Apparently there are some positive and negative influences on teens. In a negative type of way, teens may see the commercials for cigarettes, cigars, and alcohol as being cool and acceptable. This might give them an excuse to give drugs a try and might even leave a permanent habit that they can carry onto their children. Besides the obvious fact of tobacco and alcoholic products being a negative Influence on teens, fast food chains are also polluting the minds of the young, developing teens. McDonalds showing their annual commercial for the Micro, or Taco Bell advertising their value menu will call out to kids seeing that these foods are cheap and delicious but not knowing that they are filled with saturated fats, trans fats, and high sodium content may lead to obesity, high blood pressure, high holster, or diabetes If eaten excessively. Joe Kelly from PBS says, Theyre talking to pre-pubescent girls about managing their calorie intake!! With Campbell soup, of all things an All-American family company. This is crazy! I saw the ad on the Rosier ODonnell snow. Overall AT our memoirs saw It Ana sent me e-mails saying, Have you seen this ad, its crazy (Kelly). Along with obesity, society puts this image in teens heads on how they should look, having bulging biceps and a cut 6-pack maybe the ideal body for guys but it may not work out for all males, and achieving that type of body takes a lot or training and dedication. Being stick thin as a girl may also be as unhealthy or ma ybe even unhealthier than obesity. Anorexia is also a chance when young girls are starving themselves trying to fit into a 00, and looking like a Victorians Secret model. On the other hand the media does have a positive effect on teens. Some might think that the media has negative influences on society, there are certain shows and ads that persuade teens to be a better them. Today we are beginning to notice that the new media are not Just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression Marshall Mclean). When Mclean says this, he is acknowledging that the media has an influence in society by changing society for the greater good and potentially evolving humans to be smarter. When it comes to shows like The Biggest Loser or Extreme Home Makeover, they provide a great influence on kids to get out there and make a change, whether it is losing some excess weight to get down to a healthy more comfortable size that they are not so self-conscious about, or doing some volunteer work in their community to change someone elses life in a positive way. Also teens are at a stage in their life where they do not quite know who they are and area looking for a sign of acceptance. They want to be accepted by their parents, role models, peers, and they Just want to be loved and successful. The media creates this ideal image that teens want to match, kids see fancy cars, nice houses, and extravagant parties and the only thing on their mind is, l want to be Just like them, or l wish I had that kind of money. In a way, the media pushes kids to achieve success, by getting a better education and really trying in school to be that lawyer, or hat film director, or that brain surgeon. In my opinion, even though the media has positive influences on our society it is masked by the mass majority of negativity. Some young minds are intellectual enough to see around the publicity and propaganda, but to others that are brainwashed, it may be hard to see what is real and what the media wants to be seen as real. When William Branch said, All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level (William Branch). He is stating that people can either take the media for being good or bad, and how people interpret that and use it in their everyday life is all on them. When it comes down to reality shows like Laguna Beach, Gossip Girls, or The Hills; the mass media puts off teenage life as being this rich and spoiled but when in reality, these kids are Just one in a million that have overly wealthy parents. These shows teach kids the value of quality over quantity, but not in any kind of realistic way. When kids watch these shows, they want what all the kids have on TV, they want the $140 pair of Arabian sunglasses, rather than the $6. 99 pair they can pick at Target across the street. Another value that kids are learning from the media is violence. The effects of violence in the media can be traumatic for growing children that are in the process of shaping their personality traits, values, and beliefs. In the past years, there have been incidents of school shootings and playground violence and those events have Eden lanker to excessive use AT violent peeve games Ana grapnel war Images. I neuron video games like Call of Duty, kids are thinking that war is a form of entertainment, UT in reality war is a serious issue that should not be taken lightly. Over all, whether some may think that the mass media may either be a good thing or bad influence, the public can come to a mutual agreement that the world would not be the same without the mass media. People use the media on a daily basis, keeping in tune to what is going on is important, whether it is something less important like what Lad Gaga wore to the Grammas, to the latest earthquake that struck California. Malcolm X once said, The medias the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and thats power. Because they control the minds of the masses (Malcolm X). Even though the mass media is linked to spreading hyped up fake news like a wildfire, but on the safe side, it helps a lot to inform people about the realities as well. Media has a constructive role to play for the society. The media focuses on social issues in almost every era. Issues in society are always raised in order to provide Justice to the people. Being born and raised in LA and having an older sister that I was pretty much attached to the hip at, I felt like I was always into self-image and always wanting the est. of the best things. I was spoiled as a kid and into my preteen age by my sister, she always seemed to buy me brand named clothing when honestly, I Just wanted something comfortable. I think the psychology term of Nature vs.. Nurture really came into play here. The whole idea of Nature vs.. Nurture is that we are all born with a set personality, this is who we are and this will never really change, that is our nature side. Our nurture side is how we were raised, the different things that our parents tell us to do or not to do mold our nature side and ultimately makes us who we are today. I think my nature was really about sports and I was nurtured into fashion and other material goods. I feel like the media has had an exponential influence on my sister, who was my role model growing up, and that really made me who I am today. Like I said before, I am no better than anyone else, I look up to the media for guidance because I feel like I would be lost without it, but I think it is good that I can admit up to that and can see clearly how the mass media influences me. The wrong is the fact that society today believes that whatever is in the media is socially acceptable to the common populous. When these beliefs revolve around bad influential things then children grow up believing that these are all acceptable and just the way the world really is. It is harmful for the future of our societies and also spread ignorance around the world. We have to realize that although sex, pain and suffering makes for a good story, it should be taken as it is, very bad, and not be glorified in any way. There should be limitations to freedom of speech as some things people can get away with are utterly disgusting. Look at Camel cigarettes, the image here is their Marci Grass Limited Edition flavored packs.

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Rely on Our Expert Service for Assignment Crafting Help Has your professor assigned you with a paper, and you’re wondering â€Å"what is a health essay?† If you’re a student taking dentistry, pharmacy, nursing, alternative medicine, nutrition, psychology, social care, or any other healthcare-related course, there is a high probability that you will be creating health-related essays every once in a while. Furthermore, students taking other unrelated courses could be expected to craft a health paper at one point in their academic life. Therefore, you must be familiar with the rules of crafting such a paper. Modern medicine has come up with a lot of varying innovations and solutions for a lot of diseases. Still, we have more than enough cases where there are a lot of contradictions, or they are far too complicated. Such cases could include euthanasia, cancer, mental illnesses, congenital disabilities, difficult disability cases, etc. That’s just the reality despite the high tech that has revolutionized this indust ry. So, rest assured that at one point, you’ll be tasked with the responsibility of handling such a topic. If you need professional assistance handing this, then you’ve come to the right place. Our service is in the business of creating essays for students just like you. So, reach out if you need help. Also, we will provide you with a guide on how to write a health essay step by step that way you’re aware of what is expected of you. The Guideline on How to Write a Health Essay In most cases, the beginning is never easy. Even the most competent writer feels a sensation of doubtfulness and fear when he/she is tasked with crafting a paper. The most important thing to note is that you don’t have to be perfect or proficient in doing this. You just need to learn the necessary skills and start the crafting process. Just like creating any other type of academic paper, writing a health essay follows a specific pattern, it needs time for preparation, it is complicated, and you need to begin as soon as you can. The earlier you start thinking about the topic and the titles, the more time you’ll have to come up with the material. If you’ve been told to handle a particular topic, then you get right to it and start researching. However, if you don’t have a specific topic that you’re handling, you will have to think of several ideas and choose the most interesting and relevant topic to handle. To start with, it is important that you outline everything that you’re aware of on your paper. Such a technique will give you several ideas; that way, going about crafting your essay will be easy. You can create a draft and come up with a preliminary list of questions. As you start to study various material, you will be able to answer all these questions. The Process of How to Start a Health Essay You must be knowledgeable about how to begin a health essay. As stated above, starting means that you already need to have in mind the topic that you’re handling. Once you have come up with an appropriate and interesting topic, then you can embark on conducting research. There are very many research sources online. However, not all of them can be used for your papers. Make sure that you’re aware of the most relevant sources for your paper. Besides, for these papers, it is important to make use of the most recent research sources. Once you’ve decided on the sources, then you can start crafting your paper. It is important to note that there is a specific structure of a health essay. It opens with an introduction which will contain several commentaries to your essay’s topic- probably basic definitions of concepts or description of the meaning of the question. Besides, in this area, you need to list all the aspects of the topic that have to be considered. The main body has to use illustrations and examples to reveal every argument. Make sure to divide your information logically by partitioning your content in paragraphs. Also, analyse the structure of your paper and ensure that the main body leads to your conclusion in a logical sense. Finally, the conclusion will summarize all the ideas that you have expressed. Answer all the topic questions and point out opinions, as well as the consequences of the presented problem. Important Tips for Writing a Health Essay You can put the following tips into mind if you need to know how to write a good health essay: Take time to choose a topic- There are very many topics in health to choose from. Whether you’re writing argumentative, descriptive, or persuasive essays, there are tons of topics you can choose from, especially considering how wide this discipline is. Spend ample time to identify what topic you want to write The topic has to excite you that way you find it easy to write about. Still, ensure that you can find information on it- a topic may be interesting but have little details. Go through your work- you need to go through your work several times to ensure that it is grammatically correct and has been properly structured. Besides, check your work for plagiarism. Ensure that your content is 100% unique. Organize your working process- it is important that you not only prepare your time carefully, but you should also outline your paper beforehand. Also, follow all the guidelines regarding structure. Alternatively, you can check the samples on similar topics and see how they have been written. Start preparing in advance- You need to decide how and what you intend to cover early on. Do not wait until the last minute to start. This will help you write a focused and consistent research paper, as well as spend less time to edit your paper later. Order Now for Professional and Timely Help Do you still need help despite our detailed guide on how to make a health essay? No need to worry. We got your back. Order now, and a proficient writer from our team will work on your paper, while you handle the rest of your responsibilities.

Human Resources Management Assignment Example | Topics and Well Written Essays - 1250 words

Human Resources Management - Assignment Example This approach of managing the employees with the formation of definite strategies is known as strategic HRM. In other words, the strategic management of human resources implies the supervision and administration of employees according to the present and future objectives of the organization. It’s concerned with long term issues of the employees and it deals with the various macro elements of the organization that includes values, culture, structure, future needs, quality management, knowledge management and human resource development. It has a narrow objective of providing direction to the functions of the management in a chaotic environment, so that it can meet the individual needs and the collective needs of the staff through the application of suitable HR policies. The meaning of strategic human resource management implies: Use of planning A rational approach to the management and design of personnel management which is based on policies and strategies prepared in accordanc e with the philosophy of the organization. ... Figure 3.2 represents the Harvard approach while Figure 3.3 represents the Michigan approach. The Harvard approach is broader in comparison to the Michigan approach. Harvard approach deals with a situational perspective and takes into consideration the interest of the stakeholders in internal and external environment. This model doesn’t only emphasize on the performance but also pays attention towards individual and social well being. On the other hand, the Michigan approach is narrower and defines a much focused model which demonstrates a strong fit between the structure, HRM policies and strategy of the organization. This model puts more importance to the functional level of the human resource management which illustrates that the performance of an individual is dependent on selection, development, rewards and appraisal. The Harvard approach deals with a mixture of process and content theories, while Michigan approach is entirely content oriented.2 Source: Human Resource Man agement: A critical approach Importance of HRM An effective HRM framework helps the organization in3- Recruiting people through proper screening and interview techniques Developing their skills by providing them with proper training programs Motivating them with reasonable remuneration and addressing their grievances Retaining them with the introduction of various appraisal and incentive schemes Explain and analyze the HRM framework The human resource management framework is demonstrated in the following diagram The HRM framework describes all the essential function of the human resource management which has an ultimate objective of placing right kind of people in the right kind of job at the